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YachtWorld expands into Australasian market

We are very excited to announce that we have expanded our global operation with the opening of a new office in Sydney, Australia to provide closer and dedicated online marketing support to yacht brokers and dealers across Australia, New Zealand and throughout the Asia Pacific marketplace.

The Australian market specifically has seen significant growth over the past 12 months, with YachtWorld’s dedicated Australian website’s (au.yachtworld.com) monthly unique visitors increasing by 10% compared to the previous year. In addition, web traffic sourced from across Australia, New Zealand and Asia Pacific has steadily grown over a 12 month period, demonstrating sustained growth in the boat buying market in these locations.

Sue Milne, General Manager of YachtWorld International commented: “We are continuing to increase our online brand awareness and reinforce YachtWorld as the marketing partner of choice for yacht brokers across the globe. Extending our operation to Australia is a significant development – there is an evident opportunity in this market reflected in the continuous increase in our website traffic. With the addition of the Australian office, we have the means to capitalise on this growth and increase visibility for yacht brokers and dealers in this region.”