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The Story of Sunseeker
From modest beginnings in a shed, a showroom and a slipway to a work force of 2,500 modern shipyards and a world beating technology centre.
Originally importers and distributors of boats from Scandinavia and the USA, Poole Power Boats (as Sunseeker was then known) started moulding and fitting out their own boats in the early 1970s. One day, when exhibiting their first 17 and 23 footers at a Boat Show, a man who was a boat dealer in the south of France commented, “if you can make them all in white, and put a full width sunbed across the stern, I’ll buy them”. The fact that they did so, and that the boats sold well exemplified a set of attitudes that has characterised Sunseeker to this day: listen to what customers want and give it to them; don’t be afraid to try something totally new; always explore new markets. Bold and luxurious interior designs set Sunseeker apart as style innovators, assisted by the appointment of naval architect and stylist Ken Freivokh, renowned for his imaginative use of space on megayachts. The modern curvaceous styling since emulated by so many other yacht builders was first developed by Sunseeker in the nineteen eighties, in parallel with styling changes in the motor industry. But above all, over the years the Sunseeker range has epitomised the ability to surprise the public and boat owners, and perhaps demoralise the competition. Just when you might have thought that no Sunseeker could ever match or exceed the latest model for speed, grace, style, space, flexibility or luxury - the next one did! That “wow!” factor, and the magician-like ability to provoke it, matched with a reputation for build quality is what has turned the brand into the icon it is today. Nowhere has this been evidenced more strongly than in boat size. To evolve from the first 17 foot dayboat to the imminent 46 Metre Yacht (a near 10-fold increase in length, but over 300 times greater in displacement) in only 4 decades just could not have happened without constant change, evolution and up-scaling in every single part of the organisation, from technology to shipyards, from delivery vehicles to a world-wide network of distributors – many in countries that had far from “emerged” as markets 40 years ago. The current flagship 37 Metre Yacht can be build to full MCA and RINA specification, and positioning Sunseeker fairly and squarely in the megayacht world, the new flagship 46 Metre Yacht is set to premiere in 2012. Throughout the story of Sunseeker there runs one dominant thread: constant innovation, be it in design, performance, technology or luxury. And the pursuit of excellence, which is the stuff of iconic status, exemplified by the fact that Sunseeker craft have featured in the last 4 James Bond films. And the next innovation? We’ll have to wait and see, but we probably won’t have to wait long for the next Sunseeker show-stopper.
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Sunseeker Australia
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