Seattle - March 3, 2004 - Today, YachtWorld (www.yachtworld.com) introduced to its members a comprehensive package of enhancements to its exclusive BoatWizard (www.boatwizard.com) product. BoatWizard.com was started in 1997 as a result of brokers requesting a way to manage their own website and listings and since then it is the system of choice for most yacht brokers in the US. It is a password protected website where member brokers have their own individual workrooms and access a variety of unique tools. New among these tools is Professional Boat Shopper which allows brokers to receive alerts of specific boats entering the YachtWorld system and immediately associating the same boats with that individual broker's buyer client.
"Listening to our client base and staying well ahead of any competition are cornerstones of our competitive strategy" said Paul Rabe, President, CEO and co-founder, boats.com, Inc., commenting upon the introduction "The enhancements to BoatWizard are excellent examples of the power of that strategy".
The enhancements to BoatWizard include retrieving and displaying new information, new choices for custom brochure layouts, premier placements for central listings in the MLS as well as upgrades to soldboats.com and TrafficReporter.
"YachtWorld.com has always been about delivering value to help brokers work more efficiently, get additional listings and sell more boats" said Jessica Muffett, Publisher, YachtWorld.com "These product enhancements to BoatWizard make it one of the most effective MLS and Inventory Management tools with greater versatility than ever before"
More information on BoatWizard.com and the new enhancements can be obtained by sending an email.
boats.com, Inc. provides marketing services to OEM's, dealers, brokers and service companies throughout the global recreational marine industry. The company provides an unmatched level of consumer access to information, boat listings, financial and insurance products. With more than 95,000 new and used boat listings from over 5,500 brokers and dealers, boats.com, Inc. is the largest concentration of recreational marine industry marketing in the world.
boats.com (www.boats.com) represents the manufacturers of over 90% of all new boats in the U.S, along with new and used boat listings from dealers and brokers and an ever growing international presence. boats.com has received the exclusive Internet endorsement of the NMMA and MRAA.
YachtWorld, since 1995, has been the premier channel for yacht brokers to list and sell boats over the Internet. YachtWorld features the most comprehensive Multiple Listing Service (MLS) in the marine industry and with listings from more than 105 countries; YachtWorld is an integral part of the global brokerage community.